Batiste dry shampoo, the quick and convenient way to refresh hair between washes Batiste dry shampoo was developed in the 1970s, the brand is now category leading and is the ultimate in retro style. A firm cult favourite with consumers and celebs, it has really driven the Dry Shampoo category to a new level. Dry Shampoo is the quick and convenient way to get soft, clean and fresh smelling hair between washes, without water!

The Dry Shampoo category has seen a significant rise in sales in the past year, suggesting that, far from being an excuse to go all Swampy, the new generation of dry shampoos offers a practical alternative to a daily wash and blow-dry.

The concept may sound old-fashioned – but dry shampoos have grown up. They now contain refreshing agents, and work by mopping up excess oil from the roots and scalp, giving a matt finish that creates the illusion of clean, plumped-up hair.

For today’s consumer, this is a revolution as the time-poor are always looking for convenience products, and these are fast becoming a necessity. They are also kinder to hair as reduces the day-in, day-out washing and blow-drying.