Skindinävia History

Skindinävia launched ambitiously in 2005 across the U.S. as the first brand solely dedicated to fixing common makeup problems. Within six months, the brand was carried in over 125 prestigious retail stores across the USA. Formulated by an award winning cosmetic chemist, Skindinavia pioneered the use cooling technology in color cosmetics to greatly extend makeup wear and quality.

Once launched, Skindinävia focused on a rigorous retail education program, allowing constant interaction with customers and retail salespeople. By the end of 2006, we had interviewed over 1,000 women on how best to improve the performance of makeup. In order for Skindinävia to launch any new product, it was requested by at least 100 individual customers. Our award winning line has received prominent national press coverage in (among others) Marie Claire, Ladies Home Journal, Fitness, Allure, Redbook, Shape, Real Simple, French Vogue, InStyle, WWD BeautyBiz, ABC, NBC, and CBS Television and countless beauty websites. Skindinävia is currently carried in prestige retail locations supplying both Hollywood and Broadway, and some of the top spas in the USA.